Opportunity Information: Apply for F20AS00035
The Advancing Prairie Pothole Joint Venture Strategic Communications opportunity (Funding Opportunity Number F20AS00035) is a U.S. Department of the Interior, Fish and Wildlife Service discretionary funding action intended to strengthen the communications capacity of the Prairie Pothole Joint Venture (PPJV). The funding is structured as a cooperative agreement, meaning the agency expects to be substantially involved in the project as it is carried out rather than simply issuing a grant with minimal federal participation. The overall purpose is to help PPJV more effectively implement the communications tools and outreach tactics laid out in its Strategic Communications Plan, with a clear emphasis on expanding reach, improving consistency of messaging, and building durable relationships with people whose decisions directly affect habitat outcomes in the Prairie Pothole Region.
At a practical level, the project supports a broad suite of communications activities that can include workshops and trainings, tours and field days, press releases, newsletters, and ongoing website maintenance and updates. These are not described as one-off products, but as coordinated tools meant to reach multiple audiences in ways that make conservation goals understandable, credible, and relevant. The targeted audiences specifically include private landowners and agricultural producers, hunters, land managers, and policy makers, along with other interested stakeholders. The communications approach is designed to meet people where they are, using channels and formats that fit their needs, whether that is in-person events that allow for relationship-building, accessible written updates that keep partners informed, or web and media outreach that helps broaden awareness and support.
A central theme of the opportunity is trust-building with agricultural producers and other private landowners. The project frames strategic communications as a key ingredient in showing that migratory bird conservation and agriculture are not competing priorities, but can coexist and reinforce each other when working grasslands are managed in ways that support both production and habitat. By improving PPJV's ability to tell that story clearly and consistently, the work aims to strengthen participation in conservation efforts and reduce skepticism about conservation goals. This is especially important in landscapes where private lands play a major role and where long-term conservation outcomes depend on voluntary engagement, practical incentives, and mutual understanding between conservation partners and the agricultural community.
The description also links communications capacity to longer-term economic resilience in the region, emphasizing economic opportunities for the next generation of agricultural producers in the U.S. Prairie Pothole Region. The logic is that healthy, working grasslands can support both viable agricultural operations and thriving wildlife populations, including migratory birds. In other words, the communications work is positioned not just as outreach for outreach's sake, but as a way to help maintain and expand landscapes where conservation and agricultural livelihoods are aligned. By improving how PPJV shares results, opportunities, and success stories, the project aims to sustain momentum for habitat conservation that benefits birds and other wildlife while keeping land in productive use.
Administratively, the opportunity was created on November 26, 2019, with an original closing date of December 3, 2019. It is listed under CFDA 15.637 and categorized under an "Other" funding activity category (with clarification referenced in the original notice). The notice states it is a single-source cooperative agreement award to Ducks Unlimited, justified under Department of the Interior policy provisions related to unsolicited proposals and unique qualifications. The award ceiling is $100,000, and the listing indicates an expectation of four awards, though the narrative is explicit that this specific notice is a single-source intent to award to Ducks Unlimited. Overall, the opportunity is essentially a targeted investment in strategic communications capacity to support PPJV conservation outcomes across a working agricultural landscape where private land stewardship is critical.Apply for F20AS00035
- The Department of the Interior, Fish and Wildlife Service in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Advancing Prairie Pothole Joint Venture Strategic Communications" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.637.
- This funding opportunity was created on Nov 26, 2019.
- Applicants must submit their applications by Dec 03, 2019 This is a notice of intent to award a single source cooperative agreement to Ducks Unlimited in accordance with DOI Policy 505 DM 2 (1) Unsolicited Proposal and (4) Unique Qualifications. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 4 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs)
What is the Advancing Prairie Pothole Joint Venture Strategic Communications opportunity?
This is a U.S. Department of the Interior, Fish and Wildlife Service discretionary funding action (Funding Opportunity Number F20AS00035) focused on strengthening the communications capacity of the Prairie Pothole Joint Venture (PPJV). The work is meant to help PPJV carry out the communications tools and outreach tactics identified in its Strategic Communications Plan.
What is the main goal of this funding opportunity?
The overall goal is to help PPJV expand the reach of its communications, improve the consistency of messaging, and build durable relationships with people whose decisions directly affect habitat outcomes in the Prairie Pothole Region.
What type of federal award is this?
The funding is structured as a cooperative agreement. That means the Fish and Wildlife Service expects to be substantially involved in how the project is carried out, rather than providing a grant with minimal federal participation.
Who is the federal agency offering this opportunity?
The opportunity is offered by the U.S. Department of the Interior, Fish and Wildlife Service.
What is the Funding Opportunity Number (FON) for this announcement?
The Funding Opportunity Number is F20AS00035.
What CFDA number is associated with this opportunity?
The opportunity is listed under CFDA 15.637.
What is the funding activity category?
The funding activity category is listed as "Other," with a clarification referenced in the original notice.
What is the maximum award amount (award ceiling)?
The award ceiling is $100,000.
How many awards are expected?
The listing indicates an expectation of four awards, but the narrative for this notice is explicit that it is a single-source intent to award to Ducks Unlimited.
Is this an open, competitive funding opportunity?
Based on the notice description provided, this specific announcement is a single-source cooperative agreement award to Ducks Unlimited. It is justified under Department of the Interior policy provisions related to unsolicited proposals and unique qualifications.
Who is the intended award recipient for this notice?
The notice states it is a single-source intent to award to Ducks Unlimited.
When was this opportunity created and when did it close?
The opportunity was created on November 26, 2019, and the original closing date was December 3, 2019.
What is PPJV and what region does it focus on?
PPJV refers to the Prairie Pothole Joint Venture. The work described is focused on the U.S. Prairie Pothole Region, where private lands and working agricultural landscapes play a major role in habitat outcomes.
What is the project trying to improve within PPJV?
The project is designed to strengthen PPJV's communications capacity so it can more effectively implement its Strategic Communications Plan, including outreach tactics and communications tools that support conservation outcomes.
What kinds of communications activities can be supported?
The project supports a broad suite of coordinated communications activities, including workshops and trainings, tours and field days, press releases, newsletters, and ongoing website maintenance and updates.
Are the deliverables described as one-time products?
No. The activities are not described as one-off products. They are framed as coordinated tools used together to reach multiple audiences and make conservation goals understandable, credible, and relevant.
Who are the primary audiences for the communications work?
The targeted audiences specifically include private landowners and agricultural producers, hunters, land managers, and policy makers, along with other interested stakeholders.
Why is trust-building with agricultural producers emphasized?
A central theme is building trust with agricultural producers and other private landowners. The project positions strategic communications as key to showing that migratory bird conservation and agriculture can coexist and reinforce each other when working grasslands are managed to support both production and habitat.
How does this opportunity connect conservation and agriculture?
The communications work is intended to help PPJV clearly and consistently tell the story that conservation and agricultural livelihoods are not competing priorities. The aim is to strengthen participation in voluntary conservation efforts, reduce skepticism about conservation goals, and support practical, mutually beneficial stewardship on private lands.
How does the opportunity relate to long-term economic resilience in the region?
The description links improved communications capacity to longer-term economic resilience by emphasizing economic opportunities for the next generation of agricultural producers in the U.S. Prairie Pothole Region. The underlying idea is that healthy, working grasslands can support viable agricultural operations and thriving wildlife populations, including migratory birds.
What is the role of the Strategic Communications Plan?
The Strategic Communications Plan is the guiding framework for the work. The opportunity is meant to help PPJV more effectively implement the tools and tactics described in that plan, with emphasis on broader reach, consistent messaging, and relationship-building.
What channels and formats are envisioned for outreach?
The approach is designed to meet audiences where they are. Examples mentioned include in-person events (such as tours, field days, and trainings) for relationship-building, written updates (such as newsletters and press releases) to keep partners informed, and web and media outreach supported by ongoing website maintenance and updates.
Why are private lands highlighted as important in this opportunity?
The opportunity emphasizes landscapes where private lands play a major role and where long-term conservation outcomes depend on voluntary engagement, practical incentives, and mutual understanding between conservation partners and the agricultural community.
What conservation outcomes are being supported?
The communications investment is presented as a way to sustain momentum for habitat conservation that benefits migratory birds and other wildlife while keeping land in productive use across a working agricultural landscape.
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